When it comes to copywriting, less is more. The sound of words and rhyme play a big part as poetry is man's first expression. With copy as well, powerful references may be made quite simply.
"Tree Life, Free Life" is the yogi's mantra for a fit and untethered life. Liz Gilbert's "Eat, Pray, Love" are functions that can be interchanged depending on the context and yet be made to resonate with the original sound of the words - "Eat, Love, Post". Printed on a pinstriped mask was a reminder of office wear and the importance of wearing a mask in public spaces. We also noticed the skyrocketing of social media during those days.
"Woke" is a word that gained mainstream recognition during the BLM movement. Eco friendly messages in easy words and cute endangered animals. When school was out during the pandemic, the formerly subversive song’s lyrics against school decorum offered a degree of comfort to students who were trapped at home.
